There is a lot of vacuam in the road even in the busiest streets since 16th April.......the sole reason IPL-2........But what's in there more than mere fire fighting display of cricket.......
Well, Commercials on Relaunch and new launches.......and new bunch of new ad themes........
Yes it is a feast of viewership in TVs that the marketers are trying to cash-in in the IPL-2 season. Around about 7 million viewers tuned into SET MAX, the official media partner of the event, during the inagural match between the CSK and MI. This is a straight jump from 5.6 million last year. This shows the increasing awareness for this ball game and there by the scope for reaching millions of customers for the marketers....... But there is no free lunch........The marketeres have a challenge of low TRPs inspite of increased viewership..... This is because of the on-going elections and the channel swpas because of that.......... Adding fuel to fire there is row of ads packed for huge space of time especially before the innings........It's totally nauseating and drives the customer away in all capacity...... The ads will be effective only if they are in the right time and right amount..... But there are so many brands waiting on thier wings to catch the prime spots.i.e. between overs..... After all u get 38 breaks like that excluding the two last overs...
So we are talking about a one minute or so between the overs multiplied by 38 which can air around 228 10 seconders aproximately...... Remeber each ad of this length costs arround 4.5 lakhs. SO the potential business in a single IPL match is around 20 crores including all the ads aired before and after the game too.....And the overall potential of IPL is even more humengous....There are totally 59 games in the season and therefore an ad potential of 1180 crores...............
Huge isn't it????
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