The Unbranded..................

I always wonder whether branding is the essential parameter for a product to sell?.....................It's a startling question for sure...........But remember there is a huge faction living on this profession of "creating identity for a product and there by entering the complex minds of the consumers and consistently maintaining the share of mind by battling the selective attention, and share of voice by battling the selective retention".That's not a easy task in the present scenario as customers are beleagured by 1000s of brands at a time and hence all brands do not enter the minds of the customers. Even if it enters its life is "ephemeral". Considering all this, i' m coming back to the self-imposed question that i raised at the beginning. Let's take the example of a classic product that we all consume....Nimbu Pani......Before Nimbooz was slated to launch there were hardly any global brands or rather national brands. People decide the place of purchase just by taste then. But now after the branding people tend to go behind it due to "subliminal perception" created by perverted and meaningless ads.... So this proves a point to the layman like you and me.... If you are a marketer and are planning a living out of it, do learn it with undue attention........You can tip the scale in your direction even when the unbranded product is so good in quality and so frugal to the wallet of the consumer......All you require is to squeeze your brain to claim the non-existant qualities of the product that you are marketing and activate the part of the brain of the consumer that says "All i need is unncessary merchandise that is branded"..... That will decimate the unbranded to a collection of trifling rubris.................I assure you..............